Service - Digital 8 Marketing

Services

Helping Business Owners Make Better Marketing Decisions

Clearer Decisions.
Better Structure.
More Effective Ads.

Practical, independent support for Google Ads and Meta Ads to help you reach the right people, make better use of your budget and achieve stronger results.

How I Can Help

You may already be running ads and wondering whether they could perform better.
You may be preparing to advertise for the first time and want to avoid expensive mistakes.
Or perhaps you have reached the point where managing campaigns yourself is taking more time than you want it to.
My services are designed to meet you at the stage your business is currently at.

Support can include:

Google Ads strategy
Google Ads audits
Google Ads campaign setup
Google Ads optimisation
Google Ads management
Meta Ads strategy
Meta Ads audits
Facebook Ads support

Instagram Ads support
Meta Ads campaign setup
Meta Ads optimisation
Meta Ads management
Conversion tracking reviews
Advertising budget reviews
Campaign performance analysis
One-to-one advertising strategy sessions

You can book a one-off service or work with me on an ongoing basis.

Google Ads Support

If you are running Google Ads, I can help you understand what is happening inside your account and identify opportunities for improvement.

Google Ads support may include:

Google Ads account audits
Search campaign reviews
Keyword analysis
Search term reviews
Negative keyword recommendations
Conversion tracking checks
Budget allocation reviews
Bidding strategy reviews

Landing page observations
Performance Max reviews
Campaign optimisation recommendations
Account structure improvements
Ad copy observations
Location and audience setting reviews
Campaign performance analysis

Whether you are new to Google Ads or have been advertising for years, the aim is to help you spend your advertising budget more effectively. I will look beyond headline metrics and consider how your campaigns fit with your wider business objectives.

That might mean identifying wasted spend, finding gaps in your campaign structure, reviewing whether the right conversions are being measured or determining where additional budget is most likely to make a difference.

Meta Ads Support for Facebook & Instagram

Meta Ads can be powerful, but the platform also makes it very easy to launch campaigns without fully understanding what is happening behind the results. I provide Meta Ads support across Facebook and Instagram, helping you understand how your campaigns, audiences, creative and budget are working together.

Meta Ads account audits
Facebook Ads campaign reviews
Instagram Ads campaign reviews
Audience strategy
Campaign structure
Creative testing strategy
Placement reviews

Budget allocation
Conversion tracking checks
Meta Pixel observations
Campaign objective reviews
Retargeting strategy
Performance analysis
Campaign optimisation recommendations

Support can include:

Rather than changing settings simply because the platform recommends them, decisions are based on your data, objectives and wider marketing strategy.

Google Ads & Meta Ads Strategy Session

Sometimes you do not need someone to manage your advertising. You simply need an experienced second opinion. A strategy session gives you dedicated time to discuss your campaigns, advertising plans or specific questions.

“Supporting businesses across the UK and internationally with Google Ads and Meta Ads strategy, audits and management.”

We can look at areas such as:

Which advertising platform to prioritise
Campaign structure
Advertising budgets
Google Ads keywords
Facebook and Instagram audiences
Conversion tracking

You leave with clear priorities and practical next steps rather than a long list of changes to make at once. This can also be useful before increasing your advertising budget or launching a new campaign. Best for: business owners who manage their own marketing but want expert input before making important advertising decisions.

Related next step: If an account-level review is needed, explore the Google Ads & Meta Ads Audit. If you are ready to launch, explore Campaign Strategy & Setup.

A Practical Approach to Advertising

There are always new platform updates, automation tools, AI recommendations and marketing tactics competing for attention. But good advertising still comes back to understanding the fundamentals.

I combine advertising platform knowledge with a wider business and marketing perspective so recommendations are considered in context rather than made purely from what Google or Meta reports.

Strategy, clarity and results — supported by data.

Frequently Asked Questions

Quick answers to common questions about our Google Ads and Meta Ads services.

Do you manage both Google Ads and Meta Ads?

Yes.
I provide support for Google Ads as well as Meta Ads across Facebook and Instagram.
Depending on your business, one platform may be more appropriate than the other, or they may work together as part of a wider advertising strategy.

Can you audit an account without taking over its management?

Yes. Google Ads and Meta Ads audits can be booked as standalone services. You can then implement the recommendations yourself, ask your existing marketing team or agency to make the changes, or discuss additional support with me.

Can you help if I already manage my own advertising?

Yes.
A large part of my work is supporting business owners who want to remain involved in their advertising but would benefit from an experienced second opinion.
A Strategy Session or Ads Audit may be particularly suitable.

Do you work with businesses outside the UK?

Yes. My services are delivered online, so I can support businesses advertising in the UK or other international markets. The advertising strategy will take into account the locations, customers and markets you are targeting.

Do you offer ongoing Google Ads and Meta Ads management?

Yes. Ongoing management is available for businesses that would prefer more regular campaign monitoring, optimisation and strategic input. Because advertising accounts vary considerably in size and complexity, management is quoted individually rather than offered at one fixed price.

Why might ongoing ads management include a percentage of ad spend?

Some ongoing management agreements may include a fee linked to advertising spend. As advertising budgets increase, campaigns often require more monitoring, analysis, testing, optimisation and budget management. A percentage-of-ad-spend structure allows the management fee to reflect the scale and responsibility of the advertising activity. It does not mean that increasing your advertising budget will automatically be recommended. Any decision to increase spend should be based on campaign performance, business objectives, available budget and whether the numbers support scaling. Your management fee and any percentage-of-ad-spend arrangement will always be explained before work begins.

Do you guarantee results from Google Ads or Meta Ads?

No responsible advertising consultant can guarantee a particular level of sales or leads. Advertising performance can be influenced by your market, competition, pricing, website, offer, budget, tracking and wider customer journey. My role is to help you improve the structure, measurement and decision-making around your advertising and identify opportunities to use your budget more effectively.

Ready for Clearer Marketing Decisions?

Let’s chat about where you are now, what your’re looking to achieve and how I can help.