Deciding how much to spend on Google Ads can feel complicated, especially when you are unsure what budget is realistic for your business. This strategy note explains how to approach your advertising budget based on your goals, industry, customer value, competition, and stage of growth. Rather than choosing a random monthly amount, you will learn how to think about budget as part of a wider marketing strategy. We also look at what your budget can realistically achieve, how to test campaigns before increasing investment, and when it may make sense to scale. The goal is to help you make confident, informed decisions with your advertising budget.
